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Savills Branded Residences Annual Report 2024
Posted on November 27, 2025
In remarkable fashion, the branded residential sector once again exhibited impressive growth in 2024 with another 240 projects added to the development pipeline across 100 markets globally.

As well as an increasing number of projects, the geographical spread of branded residences has expanded, with operators and brands looking to previously untapped locations to reinforce their market share. This expansion includes emerging markets, experiencing economic growth and wealth accumulation, where brands can particularly leverage their global recognition and reputation.

We are also seeing new players entering the space, including and increasingly, non-hotel brands. While luxury hotel brands continue to dominate, the nonluxury chain scales are capturing market share, diversifying the sector and encouraging new buyer profiles and demographics.

Full report available HERE