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Savills Spotlight Branded Residences 2023
Posted on October 18, 2023
Branded residences – going for growth. Geographic diversification is not the only way that the sector is changing, with new buyers and new brands boosting branded residences.
The concept of a branded residence has existed since the 1920s, though the sector did not truly emerge as a large subset for the residential market until the 1980s. Historically centred in North America, today’s branded residential schemes can be found in almost every corner of the globe. Across the world, there are 690 completed schemes as of mid-2023, with over 600 schemes in the pipeline expected to be delivered by 2030. This future growth is in line with historic trends – over the past decade, branded residences schemes have increased by over 160%.
