Home — News — Prime Resi Interview with Charlie Walsh
Interview: Charlie Walsh on launching a landmark super-prime scheme in Central London
Posted on June 7, 2021
PrimeResi meets the head of resi sales at The OWO, the
Hinduja Group’s new Raffles-serviced development in
Whitehall, to discuss the project’s launch strategy, the rise of branded residences worldwide, and the return of the roaring Twenties…
Can you break down the key attractions of branded residences over standalone homes in the eyes of HNWI?
I think branded residences have to have a genuine service offering which justifies the branding. Having branding for branding’s sake in my mind is merely a marketing gimmick.
The OWO will be the first Raffles branded residences in Europe, but the key attraction over, say a standalone home, will be the five-star turn-key service which will be available 24/7 to residents and moreover is right on their doorstep.
Has the development programme and plans for the launch of The OWO been affected by the pandemic?
Fortunately, we have fantastic contractors and technical teams on site who have created incredible work/shift patterns and routines which, in line with government guidelines, has allowed us to keep on track with our construction programme. We also have a number of digital marketing tools which have been specifically created to allow virtual tours in anticipation that there may be some potential visitors who are unable to meet us in person.
With international travel restrictions still in place, how will you convey the level of finish and USPs to potential buyers on the other side of the world?
We have developed a bespoke digital platform which can create a truly unique experience for potential buyers wherever they are in the world. As for experiencing service levels, they only need to walk into any five-star Raffles or Fairmont hotel and they will instantly get a feeling for the level of service and attention to detail they can expect to experience as a homeowner of one of the The OWO residences.