The first edition of WATG’s Global Branded Residence Atlas was published in early 2020, just as the world was coming to terms with the greatest 'Black Swan' event of the 21st century. Two years later, we are emerging from a public health crisis that has created shockwaves through global economies. Yet, the growth of branded residence development has, if anything, accelerated rather than slowed.
There have been many shifts and transformations - some temporary, and others permanent - as we have been forced to reconsider our priorities, including how we travel, live and work. The international tourism and hospitality market is being forced to adapt to a new reality. It is an appropriate time, therefore, to re-assess the landscape of the global branded residence market. The pandemic emerged at a time when branded residences had truly broken into the mainstream for hospitality developers, WATG is at the forefront of branded residential design. This paper assembles our insights into the global proliferation of this unique asset class. Up-to-date information has been provided by the world's leading hospitality brands, with whom we continue to create exceptional destinations.
It is an appropriate time, therefore, to re-assess the landscape of the global branded residence market. The pandemic emerged at a time when branded residences had truly broken into the mainstream for hospitality developers, operators and buyers alike. Today, branded residences are a core part of many luxury hospitality and mixed-use developments, especially as developers seek to boost viability in challenging circumstances. Indeed, WATG has multiple projects involving branded residences on the drawing board that are not yet captured by the 'official' data.
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