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Knight Frank Global Buyer Survey 2021
Posted on September 7, 2021
Is the pandemic-fuelled housing boom largely spent, or is there a second wave of demand yet to come? Kate Everett-Allen analyses this year's survey results.

What Next?

The pandemic has upended how we live, what we want from a home, how we work, and prompted a reassessment of life goals with many prioritising a better work/life balance.

A year ago, we took the pulse of buyers’ attitudes to gauge the impact of Covid-19 on housing demand globally, 12 months on this report assesses how that story is evolving.

Are the changes we’re seeing permanent? For those that chose to move home, what are their priorities now? How do the perspectives of buyers differ around the world?

Of note is the degree to which pent-up demand persists in some markets. Almost one in five respondents tell us they have moved home since the start of the crisis, but of those that have yet to relocate another 20% say they plan to do so in the next 12 months. Some are awaiting confirmation of changing work patterns before taking the next step, others are committed to buying their next home, be it a primary or secondary residence, confident of their ability to work remotely and secure a better lifestyle.

With health, wellbeing and the green agenda at the forefront of buyers’ minds, this year we have tested the appetite for energy efficient homes. Plus, we revisit a trend identified in 2020 – the exodus of expatriates – and learn that some 39% have purchased a property back home since the start of the pandemic, but perhaps most surprisingly, nearly two-thirds plan to work abroad again once the crisis is over.

Finally, our global property experts give us the lowdown on the buyer trends in their region, how their aspirations are changing, and we handpick five trends that are set to influence future demand.

Read the entire interview here article HERE