Home — News — Skift: Examining Accor’s Vision for Branded Residences
Posted on November 15, 2021
With robust growth even through the pandemic, Accor’s residential offerings across brands like Raffles, Fairmont, Sofitel, SLS, and many more have a bright future ahead — and an edge over competitors in the market - Accor Group
While many sectors of the travel and tourism industry have had a tough two years through the pandemic, branded residences have not only demonstrated resilience, but have grown in popularity. According to Jeff Tisdall, Accor’s senior vice president development, residential and extended stay, “Residential markets, and branded residences in particular, rebounded relatively early in the crisis. And they’ve accelerated since then.”
Offered under licensing and management agreements with leading hospitality groups, branded residences are intended to be primary residences and second homes for those who purchase them — and include the best-in-class service and offerings which the managing brands are known for. There is often the option to benefit from the brand’s rental services when the home is not being used by the residence owner, although they are ultimately designed as exclusive private homes, with all the conveniences of living in an extensively serviced property.